Mission & Vision

The California Plug-In Electric Vehicle Collaborative was a public/private organization comprised of 47 members that include key PEV stakeholders all working together to move the PEV market forwards in California.  The PEV Collaborative closed shop and a new California-based nonprofit, Veloz, is open for business with a consumer focus to get more people talking, testing, driving, riding and excited about electric cars. Join us.  Go to www.Veloz.org to learn more.


The California PEV Collaborative was established after the development of the 2010 Strategic Plan, Taking Charge.  The plan lays out our vision, based on achieving six goals for PEV market success by 2020. They are:

  • Consumers' experiences with PEVs are positive.
  • Ownership costs of PEVs are competitive with conventional vehicles.
  • PEV charging integrates smoothly into an increasingly clean, efficient, reliable, and safe electricity grid. 
  • PEVs advance energy security, air quality, climate change and public health goals. 
  • The PEV market helps create jobs and benefits California's economy. 
  • The PEV market moves beyond early adopters to mainstream consumers.