Governor Brown will join California corporate leaders in a culminating event that will accelerate growth of the Plug-In Electric Vehicle market in the State. Because of your company’s leadership in sustainability, we would like to invite your CEO to make a new commitment to work place charging and other investments for plug-in electric vehicles (PEVs) and join Governor Brown at this powerful event. Our collective strength will have dramatic impact for California. And as California goes, so goes the nation.
At DRIVE THE DREAM, organized by the California Plug-In Electric Vehicle Collaborative, the Governor will showcase the work over the past several months in which top California corporateleaders will commit to new, substantial investments in workplace charging and other incentives for PEVs to contribute to the exponential growth of PEVs in California.
The new commitments to PEVs will increase investment in our state, add jobs, improve our air quality and reduce our dependence on foreign oil. The Governor’s CEO Challenge will inform the public that PEVs are popular, affordable and fun to drive!
The challenge will highlight California business executives who will announce public commitments to invest in workplace charging for PEVs, increase the number of PEVs in corporate fleet or increase the number of PEVs purchased by employees.
We are asking each CEO to pledge to one or more of the following types of commitments.
It is widely recognized that many organizations are already providing strong market support, and we know this is key to building a robust market. However, the objective of the Challenge is to get new, focused commitments to rapidly grow the market.
The following examples illustrate the desired type of corporate investments:
- By September 2014:
- Commit to installing new electric vehicle chargers for employees at your workplace
- Commit to a new purchase of of plug-in electric vehicles for your corporate fleet
- Commit to a new workplace incentive program to directly encourageemployee purchase of PEVs (free charging, PEV buy down incentive, etc.)